Prime is a photographic cooperative founded in 2011. Our seven members – Dominic Bracco II, Melanie Burford, Brendan Hoffman, Charlie Mahoney, Pete Muller, Lance Rosenfield, and Max Whittaker – are united by our firm belief in the power of the image, the importance of pursuing self-directed projects and stories we believe in, and our commitment to journalistic integrity. By working in cooperation, we hope to further several goals: to reinforce the importance of, and market for, photography; to use economies of scale to increase the financial viability of our own careers; and to share information and motivation between ourselves to constantly improve our photographic abilities.

We are devoted to the idea that while truth is not absolute, experience never total, and perception invariably colors reality, the world can be most universally understood and related through images. By applying our own studied judgment, we believe that we can produce narratives that shine a light on the human condition. We may further human understanding, though it is just as likely that the stories we produce will serve only to highlight the complexities of mankind. Either way, we hope our work enriches the lives of our viewers, our subjects, and ourselves.


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Clients & Publications


  • Time Magazine
  • The New York Times
  • The Wall Street Journal
  • The Washington Post
  • Financial Times
  • BBC News
  • Stern
  • GEO
  • Newsweek
  • Le Monde
  • The Dallas Morning News
  • Corriere della Sera Magazine
  • The Times of London
  • The Sunday Times
  • Le Figaro
  • Paris Match
  • The Independent
  • The Guardian
  • Intelligent Life
  • Smithsonian Magazine
  • ProPublica
  • National Geographic Traveler
  • Christian Science Monitor
  • 100 Eyes
  • De Standaard
  • The Independent
  • Monocle
  • Harper’s Magazine
  • Getty Images
  • Bloomberg News
  • European Pressphoto Agency
  • The Associated Press
  • Men’s Journal
  • Consumer Reports
  • Fortune
  • L’Express


  • International Committee of the Red Cross
  • CARE
  • The Council on Foreign Relations
  • Plan International
  • International Medical Corps
  • Project HOPE
  • The Lance Armstrong Foundation
  • Susan G. Komen For The Cure
  • Population Action International


  • Coca-Cola
  • CNN
  • Panasonic
  • UPS
  • Volkswagen
  • NHL
  • Swarovski
  • J.Crew
  • Sirius XM
  • Dexis Consulting
  • United Way
  • Live Nation
  • Fenton Communications
  • Deloitte
  • Purdue University