About Prime

Prime is a photographic cooperative founded in 2011. Our six members – Dominic Bracco II, Melanie Burford, Brendan Hoffman, Pete Muller, Lance Rosenfield, and Max Whittaker – are united by our firm belief in the power of the image, the importance of pursuing self-directed projects and stories we believe in, and our commitment to journalistic integrity. By working in cooperation, we hope to further several goals: to reinforce the importance of, and market for, photography; to use economies of scale to increase the financial viability of our own careers; and to share information and motivation between ourselves to constantly improve our photographic abilities.

We are devoted to the idea that while truth is not absolute, experience never total, and perception invariably colors reality, the world can be most universally understood and related through images. By applying our own studied judgment, we believe that we can produce narratives that shine a light on the human condition. We may further human understanding, though it is just as likely that the stories we produce will serve only to highlight the complexities of mankind. Either way, we hope our work enriches the lives of our viewers, our subjects, and ourselves.

Humanitarian / NGO

We are photojournalists, used to gaining access in some of the most difficult circumstances and working in remote or rugged conditions. No matter where or how difficult the logistics, Prime can help you get your message out.


Prime photographers have worked on assignment for the world’s top media outlets. You can rely on us to dig deep and get you the story on deadline.


Let us tell the story of your brand, with a fresh voice. Prime can facilitate your multiplatform marketing needs.

Clients and Publication




  • Time Magazine
  • The New York Times
  • The Wall Street Journal
  • The Washington Post
  • Financial Times
  • BBC News
  • Stern
  • GEO
  • Newsweek
  • Le Monde
  • The Dallas Morning News
  • Corriere della Sera Magazine
  • The Times of London
  • The Sunday Times
  • Le Figaro
  • Paris Match
  • The Independent
  • The Guardian
  • Intelligent Life
  • Smithsonian Magazine
  • ProPublica
  • National Geographic Traveler
  • Christian Science Monitor
  • 100 Eyes
  • De Standaard
  • The Independent
  • Monocle
  • Harper’s Magazine
  • Getty Images
  • Bloomberg News
  • European Pressphoto Agency
  • The Associated Press
  • Men’s Journal
  • Consumer Reports
  • Fortune
  • L’Express
  • International Committee of the Red Cross
  • CARE
  • The Council on Foreign Relations
  • Plan International
  • International Medical Corps
  • Project HOPE
  • The Lance Armstrong Foundation
  • Susan G. Komen For The Cure
  • Population Action International
  • Coca-Cola
  • CNN
  • Panasonic
  • UPS
  • Volkswagen
  • NHL
  • Swarovski
  • J.Crew
  • Sirius XM
  • Dexis Consulting
  • United Way
  • Live Nation
  • Fenton Communications
  • Deloitte
  • Purdue University
Dominic Bracco II Currently in Mobile: +521.551.648.9870
Melanie Burford Currently in Mobile: +47.418.5547
Brendan Hoffman Currently in Mobile: +380.50.700.6256
Pete Muller Currently in Mobile: +254 786 546 539
Lance Rosenfield Currently in Mobile: +1.512.569.0432
Max Whittaker Currently in Mobile: +1.530.218.4219
Office info@primecollective.com +1.646.450.5035